• Own and evolve the PIPECARE brand globally, ensuring consistent application across all jurisdictions, channels, and touchpoints.
• Define the group’s marketing strategy in alignment with commercial and growth objectives, and present annual marketing plans to the CEO and senior leadership.
• Position PIPECARE as a market leader in pipeline inspection and integrity services, developing targeted messaging for key sectors and geographies.
• Lead the development of compelling value propositions that differentiate PIPECARE’s capabilities and technology in competitive markets.

• Lead the group’s digital marketing presence, including the corporate website, SEO strategy, and all digital channels.
• Develop and oversee a content marketing programme including thought leadership, technical articles, case studies, and white papers that demonstrate PIPECARE’s expertise.
• Manage social media strategy and editorial calendar, ensuring content is relevant, consistent, and aligned to business objectives.
• Monitor digital performance metrics and use data-driven insights to continuously improve reach, engagement, and lead generation.

• Partner closely with regional Business Development teams to develop market-specific campaigns, collateral, and client-facing materials that support the sales pipeline.
• Oversee the production and maintenance of all commercial materials including capability statements, presentations, datasheets, proposals, and tender submissions.
• Lead the group’s CRM marketing strategy, ensuring the database is maintained, segmented effectively, and leveraged for targeted outreach.
• Design and manage key account and strategic client communications programmes, including seasonal campaigns and relationship-building initiatives.

• Develop and execute the group’s events strategy, including industry conferences, trade shows, technical seminars, and client entertainment.
• Manage relationships with PR and media agencies, overseeing press activity, media placements, and the group’s external communications calendar.
• Oversee internal communications related to marketing activity, ensuring regional teams and leadership are aligned on brand and campaign initiatives.
• Act as the primary point of contact for all marketing-related queries internally and externally.

• Manage the group marketing budget, ensuring efficient allocation of spend and clear return on investment reporting to the CEO.
• Produce regular performance reporting covering campaign outcomes, digital analytics, and brand health metrics.
• Establish and enforce brand governance standards across all group entities and third-party partners.
• Evaluate, select, and manage external agencies, vendors, and creative partners.

• Proven track record in a senior marketing role, with demonstrated experience developing and executing multi-channel marketing strategies.
• Strong commercial acumen with an ability to connect marketing activity to business development and revenue outcomes.
• Exceptional written and verbal communication skills, with the ability to produce high-quality content and present confidently to senior stakeholders.
• Experience managing digital marketing programmes, including website management, SEO, paid media, and social media.
• Strong project management skills with the ability to manage multiple workstreams and priorities across different time zones and markets.
• Experience managing agencies, creative partners, and external vendors.
• Proficiency across the Microsoft 365 suite and marketing technology platforms (CRM, marketing automation, analytics tools).
• Demonstrated ability to operate independently in a complex, fast-paced international environment.

• Experience in the energy, oil and gas, or industrial services sectors.
• Familiarity with pipeline inspection, integrity management, or related technical services.
• Experience in a group or holding company environment with multi-jurisdictional scope.
• Fluency in additional languages relevant to PIPECARE’s operating regions (Arabic, German, Spanish, or French advantageous).

• Minimum 7 years of progressive marketing experience, including at least 3 years in a leadership or management role.
• Bachelor’s degree in marketing, Communications, Business, or a related discipline.
• Demonstrable experience delivering end-to-end marketing campaigns in a B2B environment.

• Postgraduate qualification in Marketing or Business (MBA or CIM Chartered Marketer advantageous).
• Experience working across EMEA, Asia, or Americas markets in an international business context.
• Background in technical or engineering-led industries.

Physical and Mental Requirements:

• Lifting and Carrying: Ability to lift and carry up to 50 pounds.
• Mobility: Must be able to walk and climb to perform duties, including maneuvering within a refinery or plant environment and accessing elevated platforms via ladders and stairwells.
• Communication: Sufficient clarity of speech and hearing, or other communication capabilities, to communicate effectively.
• Focus and Multitasking: Ability to maintain focus and multitask effectively.
• Safety Equipment: Must be able to wear safety equipment as required by the safety department for personal protection, if/where needed in manufacturing environments.
• Personal Mobility and Reflexes: Sufficient personal mobility and physical reflexes, with or without reasonable accommodations, to perform office duties and travel to off-site locations when necessary.

About PIPECARE Group:

PIPECARE Group offers comprehensive In-Line Inspection Services to identify and size pipeline threats, Utilizing advanced technologies such as Magnetic Flux Leakage, Transverse Field Inspection, Ultrasound, and specialized tools, PIPECARE ensures precise detection and assessment of various pipeline anomalies.

What we do:

In-Line Inspection Services

PIPECARE provides In-Line Inspection Services to locate, identify, and size threats, supporting integrity management requirements.

Check out our AI Technology and other cutting-edge technologies by clicking the following YouTube Links:

PIPECARE Group - YouTube

SMART AI CALIPER - Inspection experience like never before

Inspection Technologies

Magnetic Flux Leakage (MFL): Detects and sizes general corrosion and metal loss anomalies, especially circumferentially oriented.

Transverse Field Inspection (TFI): Detects and sizes general corrosion and metal loss anomalies, primarily axially oriented.

Ultrasound (UT): Detects and sizes general and other metal loss anomalies with high depth sizing accuracy.

Ultrasonic Crack Detection: Detects and sizes cracks and colonies of cracks.

Caliper (Geometry): Detects and sizes deviations in the ideal circular shape of a pipeline (dents, ovalities, wrinkles, etc.).

Specialized Tools and Technologies

Combo Tools: Use multiple measurement systems in various combinations.

Specialized Tubing Technologies: Designed for Furnace and Downhole Operations.

Equal Opportunity Employer: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.